SPEC AD

Oatly, known for their plant-based take on milk, has caught attention with their witty, flippant, and in-your-face advertisements. Not one to shy from calling out a simple passerby on the street, Oatly’s charming take on selling you their milk just might get you running to the store to see what they’re all about.

This campaign serves to engage new consumers through casual cult invitations and guilt trips, as any typical dairy brand does, right?